At Homegrown, I created editorial reels that translated articles from the media website into engaging, social-first visual stories. Each reel was conceptually and visually tailored to the subject of the article, combining graphic design, typography, imagery, motion, and video editing to capture its core idea in a short-form format. My approach was to retain the editorial depth of the original story while making it visually dynamic, concise, and engaging for a social media audience.